Find out what might be holding back your content’s conversion – and what you can do to improve it and see real results.
One of the biggest headaches for anyone creating content to drive conversions is putting in the work and getting little to no results – and not knowing how to fix it, or even where to start.
So here, we’ll walk you through the steps to review your content and start understanding what really makes a difference when it comes to converting.
Know How to Use SEO
One of the most important things for boosting your content’s conversion is understanding SEO – it’s what helps your content rank higher in Google searches.
If you’re not seeing good conversion results, take a look at your SEO. If you’re not familiar with what SEO is, there are plenty of free videos online explaining it, plus specialized courses that can really help you out. Because without SEO, your content just gets lost in the internet’s limbo.
Know Your Target Audience
It’s an obvious point, but one that’s often overlooked: knowing your target audience. How can you deliver content to them if it’s not what they actually want or are looking for? Try checking the approval rates of the different types of content you produce.
If possible, and if you have some kind of interactive tool with your audience, run a poll asking what they’d like to see on a given day or week. On top of that, building a connection with them also boosts engagement – and keeps them hooked for your next piece of content.
Include a Call to Action
One of the coolest things you can do is create an attention-grabbing title that makes people curious enough to check out your content and find out what it’s about. Besides boosting your conversion, it also helps you gain new users – which is always a win.
But be careful not to make the title so flashy that it promises something that doesn’t match the rest of the content, or isn’t true. You might get a lot of clicks, but your bounce rate will end up even higher – and that can seriously hurt your reputation.
Check Your Content Description
The description is really important, because it’s what tells people whether your content has what they’re looking for. So it’s worth clearly stating what your content covers while leaving just enough of a hook to make people think, “this is exactly what I need.”
You’ve probably already got a description in place, but it’s worth double-checking it against these standards – it really does make a difference. And if you’re not adding a description yet, well, now you’ve got a good reason to start.
Check Your Traffic
Keeping an eye on your site’s traffic is essential, because it shows you which days work best for posting certain types of content.
It’s your best tool for understanding your overall environment – so draw your conclusions from there. See what drives more visits and conversions, and build your strategy around that.
Analyze Your Keywords
Keywords are the driving force behind content conversion. Combined with good SEO, well-chosen keywords make your article more likely to reach the right audience.
It used to be tricky to come up with the right keywords, but Google has a tool where you enter your content’s topic and it shows you the most searched keywords – the ones that generate the most conversion value. So really, this part is already handed to you on a silver platter.
Be the First
It’s a great advantage to be one of the first to post about a certain topic. Sure, sometimes content on your chosen theme already exists – but we’re talking about something new: fresh news or a new development.
It’s not every day that something new and exciting comes up around your topic, but when it does, it’s a great idea to already have two or three pieces of content ready to go, so you can capture a bigger share of the conversion – especially since you’ll be one of the first.
